Cenikor Welcomes Tio Kleberg of Iconic King Ranch as Luncheon’s Keynote Speaker

Cenikor’s Deep in the Heart Luncheon Supports Substance Use Disorder Treatment

Houston, TX, June 15, 2023Cenikor, one of the largest nonprofit behavioral health networks in the country, is thrilled to announce that Tio Kleberg from the iconic King Ranch, one of the largest and most renowned ranches in the world, will serve as the keynote speaker at its upcoming fundraising event. Cenikor’s Deep in the Heart luncheon will take place on September 13, 2023, at The Briar Club in Houston.

Tio Kleberg brings a unique perspective as he shares his personal upbringing on King Ranch and his courageous recovery journey. Growing up in the well-known King Ranch family, Tio Kleberg faced unique challenges and pressures. However, he rose above these obstacles and overcame addiction, transforming his life to ultimately serve as Vice-President of Agribusiness for King Ranch and later on King Ranch’s Board of Directors.

“We are honored to have Tio Kleberg as our keynote speaker,” said Bill Bailey, President and CEO of Cenikor. “Tio’s story of overcoming addiction resonates deeply with our mission of providing comprehensive treatment and support to all individuals regardless of their financial circumstances. We believe his words will inspire and empower our attendees, further fueling our collective efforts to make a positive impact in the lives of those affected by addiction.”

Tio Kleberg’s inspiring story of triumph and transformation will captivate our audience, shedding light on the importance of resilience, support, and the possibility of recovery. As the keynote speaker, Tio Kleberg will share his experiences on and off the King Ranch—a name that’s become synonymous with the spirit of entrepreneurship and innovation—providing valuable insights into the challenges of addiction and the power of recovery. His journey serves as a beacon of hope for individuals and families affected by substance use disorder, demonstrating that with treatment and compassion, it is possible to reclaim one’s life and thrive.

The fundraising luncheon will not only provide a platform for Tio Kleberg’s inspiring message but also offer networking opportunities and a chance to support Cenikor’s ongoing initiatives. All proceeds from the event will be dedicated to expanding access to comprehensive treatment programs, enhancing recovery services, and breaking down the barriers to recovery.

“Your support at this fundraiser demonstrates not only your compassion but also your belief in the power of recovery and the transformative impact it can have on individuals and communities,” said Bentley Sanford, Chairman of TAM International and Cenikor Board Member. “Every dollar raised at this event will directly contribute to offering treatment programs and developing initiatives that specifically target the needs of individuals with limited resources.”

Cenikor extends its heartfelt gratitude to Tio Kleberg for sharing his story and dedication to making a difference in the lives of others. Together, we can create a society where recovery is possible, and individuals can reclaim their lives from the grip of addiction.

For more information about the fundraising luncheon, sponsorship opportunities, or to purchase tickets, please visit or contact Aimee Jaunal at or 713.341.5925.

About Tio Kleberg:
Tio Kleberg has lived and worked nearly all his life on the King Ranch established more than a century ago. Tio’s career began in ranch operations. He eventually served as Vice President of Agri-Business with operations in Texas, Florida, Arizona, Argentina, and Brazil until 1998 when he joined the King Ranch Board of Directors, a position he held until 2022.

Wildlife, conservation, and hunting are among his passions which can be seen today in his leadership and philanthropy commitments. Tio serves as Advisory Director for the Caesar Kleberg Foundation for Wildlife Conservation, Vice Chairman for Texas A&M University-Kingsville Foundation, and is on the Board of the East Foundation. Tio and his wife, Janell, have three grown children and eight grandchildren. They reside at the King Ranch in Kingsville, Texas.

About Cenikor:
Cenikor is a leading nonprofit provider of comprehensive substance use disorder treatment, committed to delivering evidence-based care, promoting recovery, and supporting individuals in their journey to lasting sobriety since 1967. With a team of dedicated healthcare professionals, Cenikor offers a range of services, including detoxification, residential treatment, outpatient programs, and aftercare support. By combining clinical expertise with compassion and personalized care, Cenikor strives to empower individuals and families affected by addiction and foster sustainable recovery. More than 300,000 lives have been changed in the process.

For more information about this news release, please contact Maddie Profilet, Marketing and Media Relations Director, via email at If you or someone you know is seeking treatment for substance use disorder, call Cenikor today at 1-888-236-4567.

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